Launch Day Challenge
A playable product training module built in Articulate Storyline. Three rounds, a running score, and a result the learner has to earn. Open it and play it right now in your browser.
Built in Articulate Storyline and published to HTML5, so it runs on a desktop, a tablet or a phone with nothing to install. The module is hosted on Articulate Review, which does not allow embedding on other sites, so it opens in its own tab.
How the three rounds work
Knowledge check
Five questions on the product itself. Fast, scored, and answered with feedback rather than a tick, so a wrong answer still teaches something.
Match it
A drag-and-drop round. Recognising a feature in a list is easy; pairing it with the right benefit is the part that shows whether it landed.
Customer exchanges
Three short conversations where the learner picks what to say next. This is where product knowledge turns into something a customer actually hears.
Training a team before the product is on the shelf
A product launch creates a particular kind of training problem. Staff need to know a product nobody has handled yet, there is a fixed date, and the only measure that matters is whether they can hold a confident conversation on day one. A slide deck emailed round the week before does not get anyone there.
This module takes the opposite approach. It opens on a mission brief, then puts the learner straight into a scored run of three rounds. The subject is a new espresso machine, but the shape of it suits any launch: a handset, a policy change, a software release, a seasonal range.
Why the rounds are ordered this way
The sequence is deliberate and it is the part worth copying. Round one asks what the product is. Round two asks what each feature is for. Round three asks what you say when a real person is standing in front of you with a real objection.
Reversing that order is the common mistake. Dropping someone into a customer conversation before they know the specification produces guessing, and guessing scored badly is demoralising rather than instructive. Building up gives the final round something to stand on.
What makes the gamification work
- A visible score, so the second question matters as much as the first
- Rounds with their own title cards, which break ten minutes into three finishable pieces
- Feedback on every answer, including the wrong ones
- A results screen that reports performance rather than simply congratulating
- Short enough to finish in a gap between shifts, which is when retail training actually happens
None of that is decoration. Strip the scoring and the rounds out and you are left with a quiz, and a quiz is something people click through rather than play.
How it would be delivered
What you are playing here sits on Articulate Review, which is how we share work in progress for comment. For a live rollout the same build is published as SCORM or xAPI and loaded into your LMS, where it reports completion and score. With xAPI it also reports which question tripped people up and which path they took through the customer exchanges, which is the data that tells you what to fix.
If this is the kind of thing you need, it sits inside our custom e-learning development services. Our guide to choosing between SCORM and xAPI covers the tracking decision, and microlearning that works covers why ten minutes beats forty.
Frequently asked
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Tell us what they have to know and when. We come back within one business day with a realistic scope and timeline.